One of the ways to ensure your brand is consistent across all media is to use the same color palette for online templates – enewsletters, blogs, websites, etc. But if you don’t have a very discerning eye nor want to mess around with the plethora of hex color codes to ensure you achieve that perfect shade of puce, there is a free, downloadable tool to help.
Color Cop is a multi-purpose color selector that can easily identify the hex values for a given color. The tool is easy to use for designers and amateurs alike; you simply drag the eyedropper to the location of the color and release. The hex code for the desired color is automatically copied to the clipboard.
Color Cop works with the Windows operating system and is easy to use. Here is a link to the site where you can download the application: http://colorcop.net/download
Color Cop is freeware. It was developed by Jay Prall and enhanced by the tech community. Some of the most popular features are color history (retains last 7), complementary color palette (42 colors that complement current selection) and system tray support (ease of use).
So make sure your online presence pops with the strategic use of color – the right color!