“Freedom from Fear” was the last of the Norman Rockwell famous “Four Freedom” series, inspired by Franklin Delano Roosevelt’s Annual Message to Congress in January of 1941. The illustration that was created shows war-weary parents lovingly tucking their children into a warm, safe bed at night. But now that you are an entrepreneur, who or [...]
While some Holidays, like the 4th of July, fall on the same day every year, most of the others like Labor Day, Easter, and President’s Day move around based on the Monday Holiday convention or religious calendars. We usually end up grabbing the wall calendar and tediously adding entries for all of the official holidays. [...]
The world of Search Engine Optimization, or SEO, can seem to be inordinately complex to the layman. First of all the search engines themselves change the rules of what their algorithms are looking for when they serve up your page. Add to that the number of search engines out there and the nuances of what [...]
Cybertary recognizes that some of the most critical assets that a business has is their online presence, including its reputation. With the proliferation of websites, email accounts, social media sites and the like, we often find ourselves in a dilemma of creating a memorable password that is also complex. In this article, we offer some [...]
With all of the hullaballoo regarding the Wills and Kate nuptuals finally dying down (enough already), the very British expression of “Mind the Gap” can be repurposed as a networking tip. For the uninitiated (or disinterested), “Mind the GAP” in Colloquial Brit-speak means to be conscious of the space between the platform and the car, [...]
Small business owners are often stymied by the concept of pricing. The other elements of Marketing; namely, Product, Promotion and Place, typically receive more attention to the detriment of many a business. Since this is such a critical topic for business success, Cybertary will be featuring a different aspect of pricing over the next several [...]
Congratulations! You have decided to start your own business. Along with developing your business plan, getting a handle on your market and your competitors and deciding other details for your business, you would be wise to explore the type of business entity that makes the most sense. The structure of the business entity will impact [...]
There seems to be some sanity currently reigning in Washington. Last October, Cybertary alerted our faithful readers about a little publicized provision coming out of the Patient Protection and Affordable Care Act (aka Health Care Reform) that was likely to strike terror in the hearts of small businesses everywhere. The section of the bill, Section [...]
Small business owners are often stymied by the concept of pricing. The other elements of Marketing; namely, Product, Promotion and Place typically receive more attention to the detriment of many a business. Since this is such a critical topic for business success, Cybertary will be featuring a different aspect of pricing over the next several [...]
As Punxsutawney Phil prognosticated (and who believes a hairy rodent, anyway), Spring is scheduled to arrive early this year. Get you and your office ready with these tips for organization and a little light spring cleaning. Visualize the Space We do not take the time to understand what we need from our offices. Rather, we [...]
