Now that we have scared the bejesus out of you with the likes of antics favored by the ransomware and cyber criminal class, we thought we would share some of the common backup tools that you can use to backup your computer.  These are meant for the small business or individual users; we are assuming [...]

Ransomware, a form of malware, has been on the increase for everyone, from individual consumers to large enterprises.  According to a recent Gartner report, the Internet Crime Complaint Center (IC3) has had 7,694 ransomware complaints totaling in excess of $57 million since 2005.  While that $57 million includes additional costs beyond the actual ransom, which [...]

Okay, so maybe you can’t go on that dream vacation to the South Seas to unwind.  Maybe you’re stuck in Yardville because the budget doesn’t support anything other than the ‘backyard staycation’, working on the honey-do list.  Here is an app that can help you achieve the nirvana of a trip just by accessing your [...]

Congratulations!  You have built your business to the point where you have employees.  Now what do you do?  HR specialists will likely recommend that you formalize some of the policies dealing with employee benefits.  These policies are typically documented in an employee manual and establish the guidelines for both the organization and the employee regarding [...]

So you have successfully navigated that networking event and walked away with a stack of cards, not heeding the point of the first strategy.  What to do with all of these cards?  Here are some suggestions on how to take that baggy of cards and turn them into something useful. Smartphone Apps There are a [...]

Okay, so you’ve just started in business and all of your confidantes tell you that you must network to get the word out about your products or services.  Or, you’re a seasoned entrepreneur who has noticed the marketing strategies that served you well in the past just don’t seem to be cutting it anymore, so [...]

Here’s a quick snapshot of some web-based infographic-building services: Canva Canva offers several layout templates, and lots of beautiful art elements. Canva has products specific to Web, iPad, Wordpress and Canva Button.  Canva also offers you the ability to design flyers, cards, presentations, posters, Pinterest posts, business cards and more. The “Canva for Work” option [...]

We all absorb information differently.  Some of us learn by listening, others are more visual in our approach.  In this “bite” society, either the 15 second sound bite or the visual bite of an infographic is more attention getting and leaves a more lasting impression than a text laden message.  Couple that with the onslaught [...]

Billed as an all-in-one marketing automation platform, IntellaSphere gives small business owners a way to connect with prospects and customers, and to build their companies' reputations while selling across their marketing channels. You can publish on social media and blogs, track online interactions with prospects, and understand which content performs the best. IntellaSphere even helps [...]

Got Metrics?

The age old business adage: “You can’t manage what you can’t measure” is certainly appropriate when it comes to your website content. For many small and not so small business owners, the investment in our websites is a key component of our marketing strategy. So how do you know if anyone is visiting your site, [...]